{HERMèS' SUCCESS HAS BEEN DRIVEN BY SHORTAGE

While most luxury brands drive exposure through social media marketing, celeb collaborations and style programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its primary products haven't altered much in decades; it does not have TikTok, and doesn't give celebs free bags.|Herm